About
I am a Performance Marketing Specialist passionate about helping businesses grow through Google Ads, Meta Ads, Social Media Marketing, landing page optimisation, analytics, and AI-powered marketing strategies.
This portfolio showcases my strategic thinking and practical campaign planning through real-world practice projects.
02 — My Journey
MBA in Marketing
Foundation in business strategy and consumer behaviour
Relationship Banking
Client management and consultative selling
Email Outreach & Lead Generation
B2B prospecting and conversion funnels
Transition into Digital Marketing
Self-directed learning and hands-on practice
Google Ads & Performance Marketing
Search campaigns, bidding strategy, and keyword research
AI Marketing & Automation
Integrating AI tools into campaign planning and execution
Building Portfolio Projects
End-to-end campaign case studies to showcase strategy
03 — Core Skills
04 — Tools
Google Ads
Google Analytics
Google Tag Manager
Google Keyword Planner
Looker Studio
Canva
WordPress
Notion
Claude
ChatGPT
05 — My Process
Research
Study the business, the market, and the competition before touching any settings.
Strategy
Define the goal, audience, budget, and approach. Every decision gets a reason.
Campaign Setup
Build the campaign structure, keywords, ads, and tracking before going live.
Optimization
Review data weekly. Cut what wastes money. Scale what works.
Reporting
Turn numbers into clear insights. Show what happened and what comes next.
06 — Resume
Rajan A — Performance Marketing Specialist
My resume covers my full work history, education, skills, and the tools I use every day.